Seven Steps to a Stronger
Team
By Robin S. Sharma, LL.M.
In these turbulent times, the primary challenge
facing leaders remains to inspire their teams to move from where
they now are to where they have never been. While the technological
gadgetry of the digital age has allowed many companies to achieve
feats they could never have imagined even a couple of years ago,
long-term business success still depends less on technology than
on the leadership ability to create a corporate culture where
people are excited, motivated and innovative. Flesh, blood
and hearts will always win the day no matter how slick your company's
website or advanced your electronic architecture.
Yet too many leaders have failed to adopt a truly
people-centered approach in running their companies, notwithstanding
the lofty sentiments of the mission statement on the factory wall.
They have forgotten that, in this information-crazed world, ideas
are the currency of success and only those leaders who continually
nourish the potential of their team will reap the rewards that
creativity and innovation bear. As noted by Walt Disney:
"You can dream, create and build the most wonderful place
in the world but it requires people to make the dream a reality."
To lead a better team you must become a better leader.
Here are 7 leadership lessons to help you motivate your team and
raise your company to new plateaus of success:
1. Link Paycheck to
Purpose. Contrary to popular belief, money is not
the strongest motivator of people. The deepest source of motivation
comes from having a heartfelt commitment to achieving a meaningful
objective. People will go far beyond the call of duty in
performing work they view as important. If you can show your team
how their daily work contributes to their community, for example,
and help them align their personal values with the corporate mission
you will take a giant step towards building an unbeatable team.
2. Practice Unorthodox
Leadership. Be a leader who takes the road less travelled
when it comes to how you motivate your team. One company
in Singapore closes its shop every Friday afternoon to let employees
read and discuss the latest business books. Another client
of ours begins every sales meeting "celebrating the heroes",
acknowledging top performers and asking them to share their success
strategies for the benefit of the team as a whole. This
business ritual not only inspires the "heroes" to work
even harder but sends a powerful message to all that excellence
will be recognized.
3. Create Symbols of
Victory. To rally your team behind your vision, come
up with a series of visible tokens of what success will mean.
A top Xerox manager carried a ski cap with the name of a five-star
ski resort embroidered on it to every meeting, knowing that this
symbol reminded everyone where they would vacation if they met
their sales targets. Also, work hard to create a workplace
that stimulates creativity, high energy and a positive mindset.
One company I've worked with designated one office wall as the
"victory wall", placing motivational quotes, testimonial
letters and strategic goals on it. This simple act energized
the entire team. Remember, passion is contagious.
4. Apply the Platinum
Rule. "Crack the codes" of your employees.
Find out what makes them tick and what it will take to inspire
them to extraordinary achievement. Make the people who work for
you feel important and treat them as they would wish to be treated.
Listen to their suggestions. Deeply understand their needs.
Let them make decisions. Help them move towards their dreams.
"If you honor and serve them, they'll honor and serve you,"
observed Mary Kay Ash.
5. Reward Regularly,
Recognize Routinely. Sincere praise for a job well
done is the best way to develop a consistently peak performing
team. In one landmark study of over 1500 employees, personalized,
instant recognition was found to be the top way to energize employees.
Yet only 42% received such praise. My favorite employee
rewards are those which also help your team to grow and include
books, tapes and magazine subscriptions. Reward those activities
you want repeated and praise your people. As I teach managers
in my seminars "Treat your employees as you want them to
treat your best customer."
6. Keep Your Promises
and Be the Model. True leadership is less about position
and more about action. Dynamic leaders consistently do what
they said they would do. They walk their talk, are ethical
and lead by example. Holding yourself to the same high standards
you set for your team builds both unity and loyalty. A team's
motivation is determined by the leader's commitment.
7. Strive for Continuous
Renewal. Confucius said "good people strengthen
themselves ceaselessly." Similarly, top teams are constantly
learning, growing and renewing. Make the time to celebrate victories
and savour a big win. Take the time to get to know people
for who they really are. Provide learning opportunities
for your team members, so that they continue to grow professionally
as well as personally. People are happiest when they are
moving forward and expanding their talents, skills and abilities.
And don't forget to carve out time for personal reflection and
self-renewal. All too often leaders destroy their own creativity,
energy and enthusiasm by stretching themselves too thin and neglecting
themselves for the sake of the bottom line. Saying that
you are too busy to exercise or take a well-deserved vacation
is like saying you are too busy driving to stop for gas - eventually
it will catch up with you. Remember, to lead an effective
team you must effectively lead yourself.
As we move toward the new millennium, competition
will continue to increase at a dizzying rate and the pressure
to perform will only skyrocket. In topsy-turvy times such
as these, it is easy to put off the training and development of
your team in favour of activities that might appear to offer a
more immediate payback . These 7 team tactics might, at
first glance, appear to be so easy to implement that they can
be reserved for a more convenient time. But the essence
of leadership is about focusing your energy on true priorities
and there is no greater priority than putting your people first.
By having the courage and discipline to bring these strategies
into your company today, you will begin maximize the boundless
opportunities presented by this change-crazed age. You deserve
no less.